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Bad Georges

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Bad Georges: a blend of retro and modern

Located in the heart of Sète, at 53 Rue Jean Jaurès, the Bad Georges boutique perfectly embodies the spirit of this Mediterranean town. Blending local heritage with modernity, this quintessentially Sète-based brand invites you to discover unique creations inspired by the city’s iconic figures: Georges Brassens, Paul Valéry and the 1987 America’s Cup.

Updated on 15 June 2026

A story of craftsmanship and passion

Founded in 2015, Bad Georges is not just a shop but a proper screen-printing workshop based in Sète. Renowned for its bold graphic designs, the workshop has collaborated with renowned artists such as Robert Combas, C215 and Agnès Varda, as well as with international brands and festivals.

Initially famous for its posters, the brand has expanded its range to include clothing and accessories. Every product is designed and screen-printed in the workshop, also based in Sète, ensuring artisanal quality and an authentic connection to the town.


A new vintage showcase

In its new premises on Rue Jean Jaurès, Bad Georges has retained that distinctive 70s vibe. The space, with its airy atmosphere and vintage décor, showcases unique pieces that transport you straight into the world of Sète, where sea, poetry and music come together.

Originally famous for its posters, the brand has expanded its range to include clothing and accessories. Each product is designed and screen-printed in the workshop, also based in Sète, ensuring artisanal quality and an authentic connection to the town.


The perfect stopover

After strolling through the narrow streets of the town centre or visiting the Paul Valéry Museum, Bad Georges is the perfect place to stop off. The shop offers a true immersion in the history and culture of Sète, with creations that pay homage to the town’s symbols and capture its Mediterranean essence.

A place where retro and modernity meet, offering handcrafted items you won’t find anywhere else. An invitation to discover Sète from a different angle, through the prism of its iconic figures and unique heritage.

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