The strategy

The Archipel de Thau destination’s tourism strategy sets out three key objectives:

Eco-responsible tourism: anticipating crises by accelerating the social and environmental transition of the tourism sector
Higher-quality tourism: building on the destination’s achievements and ensuring quality for visitors and residents
Four-season tourism: diversifying the attractions to encourage visitors to stay longer, better manage visitor flows and enhance the region’s appeal

Sustainable tourism

Green Destinations Certification

In 2025, the Thau Archipelago was awarded the ‘Silver’ distinction of the Green Destinations label, an international certification that recognises destinations committed to sustainable tourism that respects the environment and the quality of life of local residents.

This recognition highlights the actions taken by our region to promote responsible tourism development. Find out more about this certification and the concrete commitments of the Thau Archipelago: Mediterranean Destination.

Find out more

Let’s build a sustainable destination together

55% of our visitors consider the Thau Archipelago to be a sustainable destination; they particularly appreciate the region’s efforts regarding cycle paths, waste sorting and the bus network, as well as the quality of our landscapes and natural areas.

39% of tourists say that the destination’s commitment to sustainability was a key factor in choosing to stay with us!

Source: 2024 satisfaction survey conducted among 734 visitors by the Tourist Office

The toolbox

Choosing a sustainability label

Financial assistance

The keys to understanding

Good practice In this selection, you’ll find guides, ideas and best practices for sustainable tourism.

Focus on the Tourist Office’s initiatives

Since 2022, the Tourist Office has placed sustainable tourism at the heart of its development strategy. This ambition has been reinforced by the Tourism Development Plan adopted in 2023, which makes the ecological transition a key priority in building a sustainable destination of excellence in the Mediterranean.