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Noilly Prat Tour

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You too are entitled to James Bond’s favourite cocktail

It was in the port of Marseillan that the legendary James Bond cocktail was born – or, to be more precise, at Noilly Prat! A true institution in this village on the shores of the Thau lagoon, it offers visitors the chance to try their hand at making their own vermouth-based cocktail and to take a trip back in time through its themed guided tours.

Updated on 15 June 2026

Discover

For an initial insight into the Noilly Prat distillery, the “Discover” guided tour is the one for you. Accompanied by the cellar master, let yourself be guided on a journey to discover the distillery’s traditional expertise, unchanged since 1813, through:

  • the enclosure, a vast open-air cellar;
  • the chamber of secrets, where the scents of plants and spices from all over the world are concentrated;
  • and a museum area.

Along the way, keep your eyes peeled to learn all about the famous “dodinage” technique and the various stages of vermouth production. And of course, as theory is never fully grasped without practice, a tasting will be offered at the end of the tour. At the cocktail bar, savour the flavours of each vermouth from the Noilly Prat collection, which you can find in the shop: Original Dry, Extra Dry, Rouge and Ambré, preceded by a demonstration of how to serve an aperitif on ice.

Explore

Would you like to learn more about Noilly Prat? Then follow in the footsteps of the cellar master, who will guide you through the estate’s private areas. You’ll first explore the unique methods used to age the wines, before experiencing them for yourself during a tasting of wines currently ageing in the Sainte-Anne cellar, followed by the Noilly Prat collection. Admire! Smell! Taste!

Fancy learning the art of mixology, the art of cocktail-making? Why not try the “Mixer” experience! Noilly Prat is opening its Basalte bar especially for this cocktail workshop led by an expert. Whether you’re a novice or a connoisseur, come and create delicious cocktails before, of course, tasting them and discovering the entire Noilly Prat vermouth collection during a guided tasting session.

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