Replacing the Qualité Tourisme label, Atout France is launching the Destination d’Excellence label in 2025, which supports tourism organisations in adopting an approach that promotes quality of hospitality, service and environmental responsibility.
The Thau Archipelago Tourist Office – Destination Méditerranée has been committed to a quality approach for many years.
Thiscontinuous improvement approach is a management tool that enhances efficiency by establishing a clear framework designed to reassure and motivate the Tourist Office’s staff.
Our quality policy aims to satisfy not only tourists, but also tourism professionals, local residents, local authorities and their elected representatives involved in tourism policy, and our staff.
Commitments to the tourism sector
As key players in the region’s development, we believe in the power of collaboration and work hand in hand with professionals through a dedicated service.
We identify your needs, listen to your requirements and support you in delivering a high-quality offering and a four-season tourism experience, providing tools and services to help you better embrace the destination brand and its values.
Commitments to visitors
Our role is to make visitors’ stays easier:
- By taking the time to listen to them
- By tailoring our advice to their circumstances
- By sharing with them our must-sees, as well as our personal favourites and hidden gems (or almost hidden…!)
- By selecting products that represent the destination in our shops
- By offering experiences and events that let them get into the spirit of our destination
- By gathering their feedback to help us constantly improve
Commitments to local residents
Living in the Thau Archipelago means enjoying a quality of life enhanced by tourism development. Local residents are a vital part of the visitor experience, and sharing the area requires a balance between its various uses.
The Tourist Office ensures that the local population is taken into account in policy-making so that everyone can coexist.
Commitments to elected representatives
Our region boasts incredible tourist attractions; here, we want the Thau Archipelago to shine and gain greater recognition. That is why we are rolling out an ambitious promotional plan, optimising the collection of tourist tax, and working to structure the region’s tourism offering whilst respecting the specific characteristics of each municipality and taking into account the satisfaction of stakeholders and residents.
Internal commitments
Well-being at work is important; to ensure the quality of life of our staff, management has taken the following measures:
- Ensuring quality of life at work.
- Implementing a multi-year training plan.
- Implementing shared tools
- Encouraging internal communication and cross-functional collaboration.
- Every employee plays an active role in ensuring a good quality of life at work.
- Strengthening CSR (Corporate Social Responsibility)
