Founded in 1813 by Joseph Noilly, Noilly Prat has been producing France’s leading vermouth for over two centuries in its historic cellars in Marseillan. This legendary aromatised spirit, an essential ingredient in the Dry Martini immortalised by James Bond, is now exported to over 150 countries whilst remaining faithful to its original recipe and traditional production methods.
The guided tour, lasting approximately 1 hour 15 minutes, reveals the secrets of this unique production process. The tour begins in the Enclos, an extraordinary open-air cellar where over 600 oak barrels age in the open air, exposed to the mistral wind, the Mediterranean sun and the salty sea mist. This unique maturation process, known as “dodinage”, lasts 12 months and gives the vermouth its distinctive aromas. The barrels are regularly turned to homogenise the contents, a skill passed down from generation to generation.
The tour continues in the Herb Room, where the 20 aromatic plants and spices that make up the secret recipe are displayed: mugwort, chamomile, coriander, angelica, orange blossom, cinchona… Each ingredient is macerated separately in vats before being blended in proportions that are jealously guarded. The Brand Museum traces the history of Noilly Prat through old advertising posters, period tools and personal accounts.
The tour concludes with a guided tasting of the four varieties produced in Marseillan: Original Dry (the driest, the base for a Dry Martini), Extra Dry (smoother and fruitier), Rouge (sweeter with notes of red berries) and Ambré. The latter, a semi-dry amber vermouth with hints of vanilla, is an exclusive product sold only in Marseillan, making it a popular souvenir for visitors.
Introductory cocktail workshops (2 hours) allow you to learn how to make Martini Dry, Negroni and other classics under the guidance of a mixologist. Wine-tasting workshops (1½ hours) provide an in-depth look at vermouths and their food and wine pairings. An on-site shop sells all four varieties, gift sets and bar accessories.
Practical information: Bookingrequired for all tours and workshops. Open all year round except January. Prices: guided tour + tasting €12 per adult, free for under-18s. Opening hours vary by season. Enquiries and bookings: noillyprat.com or 04 67 77 20 15.